Ms Amy Lam is the Deputy General Manager of Corporate Communications Department at Henderson Land Development Company Limited. With over 20 years of experience in global marketing and public relations, Amy specialises in strategy and campaign planning, with expertise in creating impactful narratives that drive engagement and promote positive change. She currently serves as the Deputy General Manager at Henderson Land, overseeing the Corporate Social Responsibility (CSR). Previously, Amy led the Overseas PR team at the Hong Kong Tourism Board, where she formulated campaigns at both global and regional levels.