The workshop “Pitching: Get Your Pain
Points Right” took place on 5 March 2026, as part of the HSUHK Innovation
Project Competition 2026, and was led by Mr Tony Leung, a Part-time Lecturer
from the Department of Art and Design at HSUHK.
This thought-provoking session delved into the
intricacies of idea pitching, emphasising that successful pitching extends
beyond mere ideation. Participants discovered that effective pitching involves
a comprehensive process of observation, reflection, research, problematisation,
articulation, and creating value for stakeholders.
Designed for those eager to refine their
skills, the workshop provided a succinct overview of essential design thinking
principles. Mr Leung highlighted the importance of these principles in
enhancing the uniqueness and effectiveness of conveyed ideas. Attendees also
engaged in some interactive conversations with the speaker through specific
cultural cases, where they get to learn how to navigate diverse contexts and
perspectives.
These interactive conversations stimulated and
encouraged participants to apply their learnings in real-world scenarios,
fostering creativity and reinforcing the importance of grounding pitches in
thorough research and stakeholder needs. The speaker also concluded the session
with a compelling remark “Make sure your idea is brutally clear / simple”.
Participants left with actionable strategies
and insights to enhance their future pitches. By integrating experiential
learning opportunities like this workshop into its academic framework, CTL
empowers students to navigate cultural complexities and contribute meaningfully
to innovative solutions in Hong Kong and beyond.